Practical and packed full of information
This book makes me feel as though I have a marketing guru on my desk.
As the Business and Ops Manager of a tiny non-profit, I have become accustomed to learning how to "do things myself". To that end, I have ready lots of (mostly) helpful material in order to master various topics. While I have learned a lot this way, few of these books have given me the confidence and understanding that this book delivers.
Mr. Delaney's book stands-out for a number of reasons. His straightforward style combined with his ability to distill important points makes his book easy to read and understand. More importantly, he provides information that can help you take immediate steps towards building or improving your marketing plan.
My favorite parts include his list of marketing and communications tools (i.e. websites, handouts and radio). Each tool is evaluated in a variety of ways - pro's and con's, ROI, relative cost and more and enables the reader to be "a smart marketer". I also loved the hints on how to choose a logo wisely - timed perfectly for me as I evaluate the logo we are considering for maximum usability.
I could go on, but suffice it to say that "Ben Delaney's Nonprofit Market Handbook" is a go-to reference for me and a book that I highly recommend.
Extremely Insightful and Well Written!
Ben Delaney's handbook has filled the void of non-profit marketing tools. As a marketing professional I have used this as a tool to not only provide me with a refresher but also use as a tool to educate and inform the other board members of the charities I am on. This book is extremely insightful and well written. Two words can sum up this handbook.....Excellent Resource!
Readers Comment
Nonprofit leaders and fundraisers find this book a big asset as they do their work. All reviews are 5-stars!
A lot of great information in one place
Ben's book pulls together all of the information that a non- profit needs to create a great marketing program. He includes the roles of the board, staff and constituents and show how they all are part of the process. I took copious notes and plan to refer back to this book often.
I've just finished reading Ben Delaney's EXCELLENT book on marketing
I've just finished reading Ben Delaney's EXCELLENT book on marketing. Notice, I left out the "nonprofit" qualifier. This is a basic handbook useful to ANYONE with ANYTHING to market. I've been marketing artists and shows myself for many years, and even teaching performing artists how to market themselves. This is the first time I've run across anything so clear and concise on the subject.
There are hundreds, probably thousands of books on the subject of sales and marketing (not the same thing, as Delaney points out, but certainly related). I have a bookshelf full of them. Many are good, but none have the simplicity and straightforwardness of the Nonprofit Marketing Handbook. I know so many folks trying to run their own small businesses, who are really good at producing what they produce, but completely in the dark about how to MARKET what they do... and they wind up becoming angry and frustrated, because they find themselves spending all their time marketing, and very little of it actually doing what they got into the business to do. Don't be one of those unhappy struggling small business people. Buy this book. Read it. And do what Ben Delaney recommends. Your life will change for the better, I promise!
Useful in so many different ways!
I am a long time nonprofit Executive Director, including consulting/interim leadership, so have read piles of business books, been on both ends of a training, have seen a lot of organizations. Ben's lively writing and practical insights, replete with checklists, Pro/Con comparisons -- makes for a very useful book in a variety of settings/situations. Would be useful in the classroom. Would be useful as a gift to an early career professional. It would be great to read as a whole organization -- encouraging all on staff to think with a marketing mindset in this competitive environment. In short, excellent book -- buy it, read it -- get better at marketing!
I am a business owner of a for profit business owner and still found the content extremely useful for both my own business and my clients.
Ben Delaney's Nonprofit Marketing Handbook is written in a way that most people can understand and get through in a fairly short amount of time. I am a business owner of a for profit business owner and still found the content extremely useful for both my own business and my clients. It is a godsend for nonprofits who often times are understaffed and share the responsibility of brand awareness and marketing among the team.Ben's System Marketing makes total sense. It's not often that one person can speak on all the different aspects of marketing in an intelligent manner...the author was able to do this very well. He gives the reader solid guidelines for everything from social media to brand awareness to event planning to networking. All aimed at building success nonprofits. this is going on my recommended book list for my clients and friends.
I appreciate Ben Delaney's Nonprofit Marketing Handbook.