Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition

The 5-star book that makes nonprofit marketing and communications more effective with less work.

Finalist: 2015 Indie Book Awards. Platinum Winner, 2014 MarCom Awards. (First edition)

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"This book makes me feel as though I have a marketing guru at my desk.

As the Business and Ops Manager of a tiny non-profit, I have become accustomed to learning how to "do things myself". To that end, I have ready lots of (mostly) helpful material in order to master various topics. While I have learned a lot this way, few of these books have given me the confidence and understanding that this book delivers.

Mr. Delaney's book stands-out for a number of reasons. His straightforward style combined with his ability to distill important points makes his book easy to read and understand. More importantly, he provides information that can help you take immediate steps towards building or improving your marketing plan.

My favorite parts include his list of marketing and communications tools (i.e. websites, handouts and radio). Each tool is evaluated in a variety of ways - pro's and con's, ROI, relative cost and more and enables the reader to be "a smart marketer". I also loved the hints on how to choose a logo wisely - timed perfectly for me as I evaluate the logo we are considering for maximum usability.

I could go on, but suffice it to say that Ben Delaney's Nonprofit Market Handbook is a go-to reference for me and a book that I highly recommend."

Elizabeth, Nonprofit Business and Operations Manager